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Privacy Policy

This privacy policy applies to and covers the website operated and owned by The Gene Poole, and is freely accessible from the website at all times.

The Gene Poole is committed to safeguarding your privacy online. It is very important to us that you should be able to use and enjoy the website without you having to compromise your privacy in any way. Please read the following policy to understand how your personal information will be treated. This policy may change from time to time so please check back regularly.

Please keep in mind that whenever you voluntarily disclose personal information online - for example on message boards, through e-mail, or in chat areas - that information can be collected and used by others. In short, if you post personal information online that is accessible to the public, you may receive unsolicited messages from other parties in return.

Ultimately, you are solely responsible for maintaining the secrecy of your passwords, where applicable. Please be careful and responsible when you're online.

If you have any requests concerning your personal information or any queries with regard to these practices, please contact us.

What we collect

We may collect the following information:

  • Your name
  • Your contact information including email address and home address
  • Demographic information such as postcode, preferences and interests
  • Other information relevant to customer surveys and/or offers

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What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • Internal record keeping
  • Family History Research

We may use the information to improve our products and services.

  • We may periodically send promotional email about new products, special offers or other information which we think you may find interesting using your email address or home address
  • From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, or mail
  • We may use the information to customise the website according to your interests


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

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Use of Cookies

A "cookie" is a piece of information, like a tag, which some websites create on your PC. In order to provide you with the best possible online experience, we may create "cookies" in the future to understand your preferences when you visit our website. The cookies allocate each user of the site with a random number. This procedure does not entail the collection of any personal information and you cannot be personally identified.

Cookies may be used in the following ways: to limit the frequency with which you will see particular advertisements or site announcements on the site; without actually identifying you; to track where you have come from if you were referred to our website; or to provide you with self-help information. Our cookies will not be used to analyse your visits to other sites or track any searches you may undertake whilst on The Gene Poole website.

Agents of The Gene Poole, and our parent company - Schalun Organisation, who assist in the serving, and targeting of advertisements, promotions and other marketing messages may also use cookies to collect anonymous data.

Data Protection Policy

The information you provide on The Gene Poole website and services will be held only by the Schalun Organisation and duly authorised agents.

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Use of your information

The information you provide on this site may be held and used by us for market analysis and production of internal reports, for marketing our products and services generally and (subject to any objection or preference you may indicate when submitting your details to us) for sending information to you about our products and services from time to time.

Disclosure of your information

We may disclose your information to other companies in the Schalun Organisation Group of companies, including their respective partners, agents and subcontractors, for any of the above purposes. In addition, we may disclose your information as may be required by law, regulation or legal proceedings.

Information Retention

We hope that you will enjoy our sites and that you will revisit them regularly. Should a user login remain unused for a period of 180 days, the account will be automatically terminated. Under the Data Protection Act we will also remove any personal data on request (assuming that we can ensure the request came from the information owner). To do so, please write to the DPA co-ordinator at The Gene Poole.

Data Protection Policy

Our data protection policy sets out our commitment to protecting personal data and how we implement that commitment (processing) with regards to the collection and use of personal data. We have consulted with and agreed with the I.C.O. upon this policy which we believe is fair, reasonable and proportionate.

We are Committed to:

Ensuring that we comply with the eight data protection principles, as listed below.

  • Meeting our legal obligations as laid down by the Data Protection Act.
  • Ensuring that data is collected and used fairly, proportionately and lawfully.
  • Processing personal data only in order to meet our contractual/operational needs or fulfil legal requirements.
  • Taking steps to ensure that personal data is up to date and accurate.
  • Establishing appropriate retention periods for personal data do not exceed “need” and we have determined need to be 30 days from when processing ceases. In other words when a case (investigation) is closed/completed.
  • Ensuring that data subjects’ rights can be appropriately exercised by processing an accepted subject access request within 14 working days and an accepted record removal request within 7 working days (max).
  • Providing adequate security measures to protect personal data.
  • Ensuring that a nominated officer is responsible for data protection compliance and provides a point of contact for all data protection issues.
  • Ensuring that all staff at The Gene Poole are made aware of good practice in data protection.
  • Providing full training for all staff responsible for personal data.
  • Ensuring that everyone handling personal data knows where to find further guidance.
  • Ensuring that queries about data protection, internal and external to the organisation, is dealt with effectively and promptly.
  • Regularly reviewing data protection procedures and guidelines within the organisation.

Data Protection Principles

Personal data will be:

  1. Processed fairly and lawfully.
  2. Obtained for one or more specified and lawful purpose, and will not be further processed in any manner incompatible with that purpose or those purposes.
  3. Adequate, relevant and not excessive in relation to the purpose or purposes for which they are processed.
  4. Accurate and, where necessary, kept up to date with regular reviews.
  5. Processed for any purpose or purposes will not be kept for longer than is necessary (we describe necessary as “need”) for that purpose or those purposes.
  6. Processed in accordance with the rights of data subjects under the Data Protection Act at all times.
  7. Appropriate technical and organisational measures will be taken against unauthorised and unlawful processing of personal data and against accidental loss or destruction of, or damage to, personal data.
  8. Not be transferred to a country or territory outside the European Economic Area unless that country or territory ensures an adequate level of protection for the rights and freedoms of data subjects in relation to the processing of personal data, or without prior consent from the client.

For other terms & conditions, please click on the links below:

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